Meklēšana

Study course goal is to provide knowledge about marketing essence and view marketing operation as research of market and customer needs, and as active impact on market, formation of existing demand situation, as well as provide knowledge about marketing as enterprises` business process management orientation towards satisfaction of consumers needs. Course tasks: - acquire and understand customer behaviour in market; perform marketing situation analysis and researches; - analyze enterprises internal and external marketing environment; - do demand measurement and forecasting; - perform market segmentation; - acquire product management process, acquire price formation process in enterprises, gain comprehension about distribution channels organization and management, analyze and realize effective marketing communications.
The course is in Latvian and English.

Study course goal is to provide knowledge about marketing essence and view marketing operation as research of market and customer needs, and as active impact on market, formation of existing demand situation, as well as provide knowledge about marketing as enterprises` business process management orientation towards satisfaction of consumers needs. Course tasks: - acquire and understand customer behaviour in market; perform marketing situation analysis and researches; - analyze enterprises internal and external marketing environment; - do demand measurement and forecasting; - perform market segmentation; - acquire product management process, acquire price formation process in enterprises, gain comprehension about distribution channels organization and management, analyze and realize effective marketing communications.
The course is in Latvian and English.

The aim of the course is to provide theoretical and practical knowledge on the essence of marketing communication process as well as its necessity and creation and facilitate the growth in applying the knowledge of marketing in the area of marketing communication. Tasks:The course analyzes the stages of the marketing communication process and elements of its implementation and considers integrated application of marketing communications. The course comprises the essence and contents of promotion strategies and communications as well as analysis of the situations around promotion strategies and the need and application of the forms of marketing communication. The language of instruction is in Latvian.

The aim of the course is to provide theoretical and practical knowledge on the essence of marketing communication process as well as its necessity and creation and facilitate the growth in applying the knowledge of marketing in the area of marketing communication. Tasks:The course analyzes the stages of the marketing communication process and elements of its implementation and considers integrated application of marketing communications. The course comprises the essence and contents of promotion strategies and communications as well as analysis of the situations around promotion strategies and the need and application of the forms of marketing communication. The language of instruction is in Latvian.

The use of artificial intelligence in the marketing communication of companies/ organizations Studies on consumer knowledge, attitude and willingness to interact with content generated by artificial intelligence, which would allow understanding the need for companies/organizations to decide on the use of artificial intelligence in marketing communication, as well as studies on the abilities of marketing specialists and the potential of companies/organizations to use artificial intelligence intelligence in marketing strategy. Studies on factors affecting the use of artificial intelligence in the marketing communication of companies/organizations, both from the point of view of consumers and from the point of view of marketing specialists, which would characterize the perspectives and directions of the use of artificial intelligence. Anda Batraga ( anda.batraga@lu.lv ; +371 67034976; +371 29224223; www.bvef.lu.lven

The aim of the study course is to provide knowledge about the peculiarities of digital marketing, the development directions of its tools, current issues and problems of digital marketing. Tasks of the course: 1. to learn and understand the specifics of the digital marketing complex, the possibilities of using its tools in product promotion, 2. understand the peculiarities of consumer behavior in the digital environment. 3. understand the mechanism of interaction between digital and traditional marketing channels to ensure customer satisfaction 4. understand the peculiarities of interactive marketing communication and its mechanism of integration in the company's marketing communication strategy. 5. understand the features and strategies of social media marketing. 6. learn the peculiarities of content marketing, 7. develop digital marketing project design skills based on content marketing principles 8. understand the principles of marketing a company website. The language

Objection and tasks: to provide information both in comprehension and practical (usage) level about content marketing features, about content marketing effectiveness indicators. To provide information both in comprehension and practical (usage) level about the advantages of content marketing usage in business/organization implementation process of marketing activities in digital environment. To provide information both in comprehension and practical (usage) level about the content aspects of the Google Adwords campaign.

The aim of the study course is to develop students' theoretical and practical understanding of marketing research, its types and applications in various business decisions, marketing research processes, as well as the use of modern methods and available analysis tools, depending on the company or brand specific situation or business development cycle. Course tasks: 1) to master marketing theories; 2) to acquire knowledge about the specifics of business management and marketing; 3) to acquire skills and competencies in the use of various data acquisition and analysis methods in marketing research. The study course is delivered in Latvian.

The aim of the study course is to develop students' theoretical and practical understanding of marketing research, its types and applications in various business decisions, marketing research processes, as well as the use of modern methods and available analysis tools, depending on the company or brand specific situation or business development cycle. Course tasks: 1) to master marketing theories; 2) to acquire knowledge about the specifics of business management and marketing; 3) to acquire skills and competencies in the use of various data acquisition and analysis methods in marketing research. The study course is delivered in Latvian.

The course covers main topics international marketing. During the course students will advance their knowledge about international marketing, international marketing tools and strategies. Course is based on knowledge of basic marketing concept and international economy, and allows students to practice practical application skills of the above mentioned concepts. Course structure enables student to acquire main functioning principles of marketing concept using systematic and logical approach.