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Course catalogue (continuing education)

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Digital Marketings

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Number of found courses - 7
Course code: VadZT105
Structural unit:
Faculty of Business, Management and Economics
Total contact hoursNumber of hours for lecturesNumber of hours for seminars and practical assignmentsIndependent study hours
1468-14
Course abstract:
Objection and tasks: to provide information both in comprehension and practical (usage) level about digital marketing features and basic principles, digital marketing complex, the Google AdWords campaign as part of the digital marketing mix, digital segmentation features and its use in organizing the Google AdWords campaign, about direct digital marketing. To provide knowledge both in comprehension and practical (usage) level about digital environment safety and risks.
Course code: VadZT110
Structural unit:
Faculty of Business, Management and Economics
Total contact hoursNumber of hours for lecturesNumber of hours for seminars and practical assignmentsIndependent study hours
1046-10
Course abstract:
Objection and tasks: to provide information both in comprehension and practical (usage) level about content marketing features, about content marketing effectiveness indicators. To provide information both in comprehension and practical (usage) level about the advantages of content marketing usage in business/organization implementation process of marketing activities in digital environment. To provide information both in comprehension and practical (usage) level about the content aspects of the Google Adwords campaign.
Course code: VadZT107
Structural unit:
Faculty of Business, Management and Economics
Total contact hoursNumber of hours for lecturesNumber of hours for seminars and practical assignmentsIndependent study hours
1468-14
Course abstract:
Objection and tasks: to provide information both in comprehension and practical (usage) level about digital project features and forms, about digital project formation phases and management. To provide information both in comprehension and practical (usage) level about the company's web site marketing principles and key words choice and the digital project's marketing promotion strategy in the digital environment in the context of Google AdWords campaigns.
Course code: VadZT108
Structural unit:
Faculty of Business, Management and Economics
Total contact hoursNumber of hours for lecturesNumber of hours for seminars and practical assignmentsIndependent study hours
1046-10
Course abstract:
Objection and tasks: to provide information both in comprehension and practical (usage) level about internet shops as e-commercial form, about collectable shopping portals, about price building features in the digital environment, about customers’ behaviour traits in the digitala environment and the need to research these features in order to ensure the effectiveness of the Google AdWords campaign. To provide information both in comprehension and practical (usage) level about the promotion of online shops and collective shopping portals through the Google Adwords campaign.
Course code: VadZT111
Structural unit:
Faculty of Business, Management and Economics
Total contact hoursNumber of hours for lecturesNumber of hours for seminars and practical assignmentsIndependent study hours
1248-12
Course abstract:
Objection and tasks: to provide information both in comprehension and practical (usage) level about integrated marketing communication, about planning and distribution recourses of integrated marketing communication complex. To provide information both in comprehension and practical (usage) level about interactive marketing communication, their patterns, about the interactivity of the Google Adwords campaign's competitive edge as well as the peculiarities of Google AdWords advertising and the integrated approach to organizing the Google Adwords campaign.
Course code: VadZT106
Structural unit:
Faculty of Business, Management and Economics
Total contact hoursNumber of hours for lecturesNumber of hours for seminars and practical assignmentsIndependent study hours
1046-10
Course abstract:
Objection and tasks: to provide information both in comprehension and practical (usage) level about information systems of Marketing and their importance in organization development, about the process specialities in carrying out marketing research in digital marketing, about advantages and disadvantages of digital environment as communication tool. To provide information both in comprehension and practical (usage) level about marketing research techniques in digital environment and their use in the Google AdWords campaign creation process.
Course code: VadZT109
Structural unit:
Faculty of Business, Management and Economics
Total contact hoursNumber of hours for lecturesNumber of hours for seminars and practical assignmentsIndependent study hours
1046-10
Course abstract:
Objection and tasks: to provide information both in comprehension and practical (usage) level about social media marketing features, about social media marketing effectiveness forms and measurement methods. To provide information both in comprehension and practical (usage) level about business/organization marketing activities specification in different social networks: Facebook, Instagram, Linkedin, as well as the need to integrate Google Adwords campaigns with social media marketing.