Course code Valo1552
Faculty Faculty of Humanities
Credit points, number of lectures
Credit points ECTS Credit points Total number of auditorium hours Number of lecture hours Number of seminars and practical work hours Number of student independent work hours
2 3 32 16 16 48
E-courses Valo1552: Mass Media Discourse
Course annotation The aims of the course are to give an overview of the use of language as a sign system in mass media, to characterize the relationship between functional subtypes, styles and genres of speech, as well as to consider the impact of extra-linguistic factors on the language of mass media and evaluate the impact of the linguistic means used in different genres of mass media on the consciousness of language users and the system of language in general. Special attention is paid to the language of the Internet and its interrelations with other sub-types of language, as well as discourse of advertising and political discourse.
Results The students acquire knowledge about the characteristic features of and relation between different sub-types, styles and speech genres of the language, the role of mass media in the formation of public consciousness. The students can evaluate both the positive and the negative tendencies in the change of mass media language and their influence upon the system of language. The students gain practical skills in analysis of mass media texts.
Course plan 1. The concepts of discourse, functional sub-type and style. Typology of functional sub-types and styles of the language. 4
2. The functions of mass media. The relations between functional sub-types and speech genres in mass media discourse. 4
3. The language of the press. The system of speech genres and stylistic features. 4
4. The language of broadcasting and TV. 4
5. The language of the Internet. Relation between the spoken and written language. 4
6. Political discourse. Language, power and manipulation. 4
7. Discourse of advertising. Relation between language and other sign systems. 4
8. Negative tendencies in the language of mass media: standardization, redundancy and unmotivated use of sub-literary linguistic means. 4
Requirements for obtaining credit points 1. One successful presentation in the course seminar (50%)
2. Attendance of 75% of lectures and seminars is obligatory.
3. At the end of the course – passing an exam (50 %)

Study programmes Cultural and Social Anthropology
Baltic Philology