Course code Psih1049
Faculty Faculty of Education, Psychology and Art
Credit points, number of lectures
Credit points ECTS Credit points Total number of auditorium hours Number of lecture hours Number of seminars and practical work hours Number of student independent work hours
2 3 32 24 8 48
E-courses Psih1049: Psychology of Advertising
Course annotation The aim of the course is to enhance the development of communication skills, based on psychological aspects of advertising; to acquaint with the underlying principles of influence exerted by advertising and to provide an insight into peculiarities/singularities of psychological processes in the context of the functioning of advertising.
Results A satisfactory completion of this course would allow the students to acquire an understanding of different methods of psychological research and their results as applied in the sphere of advertising; an understanding of mechanisms by which advertising exerts influence and the degrees of their effectiveness.
Students develop their self-presentation skills and abilities to observe and analyse independently manifestations of self-advertising in the society.
The course provides an opportunity to grasp the effects of advertising on culture at a deeper level, its potential of acquiring a dialogue format
Course plan 1.The Subject of the Psychology of Advertising L4
2.Advertising as an Instrument of Exerting Influence L3,S1
3.Analytical and Creative Approaches to Advertising Operations P2
4.Perception Processes in the Target Audiences of Advertising L5,S1
5.Acquiring and Remembering Advertisement Contents L3,P1
6.Motivation in Advertising Operations L3,P1
7.Notions of Advertising Object L2,S2
8.Decision Making processes in Advertising Target Audience L2
9. Social Factor in Advertising L2

Requirements for obtaining credit points Attendance of lectures is optional, attendance of seminars – mandatory, including three independent homeworks (50%), final test and examination (50%).
Study programmes Art